Large websites are different from the small niche websites. They aren't written only for the search engines, but are wired specifically for people. The goal is to get a large following of people to read the website. These readers will give you a huge level of traffic every day.
An example would be my How to Make Money Online website. My biggest money-making page is the affiliate page, where I help others make a few hundred per day who aren't looking to actually create a website.
You make money specifically by selling products, placing ads on the website, etc. You don't make much per visitor, but the theory is that with enough traffic, you can still pull a profit.
The idea is that you generate traffic by writing and publishing fantastic content every single day. Some blogs publish literally 5-10 articles per day, trying to shock and awe the Internet into gathering them a great income and following.
-It takes a lot more work
-It takes more time to succeed
-The competition is usually worse
-But the payoff can be lucrative
This is where most people earn millions online -- by publishing a flagship website in a competitive and high-paying niche.
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